World Phone Internet Services Private Limited (WPISPL) – India’s leading category "A" Internet Services Provider, after the launch of its VoIP based International prepaid calling cards ‘WORLD PHONE PREMIUM’, which enables the users to call US @ Rs.1.60/minute, is aggressively ramping up its distribution network around the country to cater to the sudden upsurge in demand. WPISPL has appointed M/s PARAS COMMUNICATIONS as its partner for Karnataka and is in advanced stages of talks with resellers and distributors in various other cities spread across different zones of the country to market these cards. WPISPL is also in advanced stages of negotiations with many leading retail chains to ensure over-the-counter availability of its cards.


Said Mr. Aditya Ahluwalia, Chairman, World Phone Internet Services Pvt. Ltd, "We are overwhelmed by the tremendous response we have received from the market after the launch of our calling cards last month. Our offices in New Delhi, Mumbai, Hyderabad and Ahmedabad are being bogged down by queries both from the end users and dealers around the country. We feel that there’s an immediate need for us to streamline our efforts and reach out to all the interested people in every big or small town and make our cards available to them."


WPISPL is targeting a distribution network with over 5000 channel partners and resellers within next 6 month to market the WORLD PHONE PREMIUM card, which is available in the denominations of Rs 100, Rs. 250, Rs. 500 and Rs. 1000. These cards allow international calls to more then 200 countries including US, UK, France, Australia, Canada, Singapore, Germany etc., with tariffs starting from Rs.1.60 per minute onwards!!!


"For World Phone, channel partners are crucial for ensuring ready availability of our cards in their existing networks. Our customers would like to see the card being made available at their favourite store or where they go to get a recharge coupon for their mobile connections," added Mr. Ahluwalia.


Currently, the cards are available in select stores and retail outlets in major metros and mini metro cities including Delhi, Mumbai, Pune, Shimla, Hyderabad, Chennai, Bangalore, Jalandhar, Chandigarh, Ludhiana, Barriely, Moga, Bhopal, Nagpur, Baroda, Pune, Surat etc. World Phone sells these cards through its distributors in these cities.